Romper is a go-to destination for everything parenting. At Code and Theory, I was tasked to leverage the same CMS created for the previous brands in the Bustle Digital Group portfolio and to translate Romper’s new look and feel into the web pages.
The new graphic elements inspired by notes and to-do lists in parenting were introduced to add a character to the site. With new typography and color palette, the new Romper site brings curated content to life and a reading experience easy to fit any schedule and busy lifestyle of parenting.
Results:
- 9.2M page views per month
- 4M active users
Year:
2020
Client:
Romper (Bustle Digital Group)
Agency:
Code and Theory
Role:
Visual Design
