Bustle is a place for smart, witty, and intelligent women. At Code and Theory, I was tasked to leverage the same CMS created for the previous brands in the Bustle Digital Group portfolio and to translate Bustle’s new look and feel into the web pages.
The bold and clean typography, a warm and more mature color palette, and graphic treatments including a postage stamp motif were introduced to reflect Bustle’s audience and editorial intent.
Results:
39M unique visits per month post-launch for Bustle.
Year:
2020
Client:
Bustle (Bustle Digital Group)
Agency:
Code and Theory
Role:
Visual Design
